Postmoderns and Selling More Stuff

From the Economist, via Arts & Letters: Postmodernism Is the New Black:

More surprising, perhaps, than the pomos’ influence on the way business presents itself was the accuracy of their predictions and the perspicacity of their perceptions. Modern retailers are only just getting to grips with two of the consequences of the breakdown of authority and hierarchy that they hoped for half a century ago: the “fragmentation” of narratives and the individual’s ability to be “the artist of his own life”.

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